NATO Involvement in Libya Essay Example | Topics and Well Written Essays - 1000 words

NATO Involvement in Libya - Essay ExampleThe US and NATO applied force to save the civilians who had been subjected to a no flying zone and arms embargo by the UN auspices Council. Critics have it that the US and NATO enfolding in Libya crossed the borders of permission by the UN Security Council to shelter the civilians against attack by Libyan forces. Some reports such as that published by the Arab Organization for Human Rights, the International Legal Assistance Consortium, and the Palestinian Centre for Human Rights indicate that NATO committed war crimes and violated human rights (Shabi 12). However, others are on the positive side in that the mission helped in the nourishment of peace by protecting the civilians against anti- Qaddafi forces. The alliance stressed its efforts to protect the civilians despite drawing numerous criticisms. This intervention has proved the alliance to be a unfaltering pillar in the event of ending international crises and a stable foundation wo rth of support. I totally disagree with the critics allegations that NATO operations led to termination and destruction of property since the war was contrary to the peoples ambitions, and that the non-violent protests would have been a success the same way it was witnessed in Tunisia and Egypt. (Ivo and Stavridis par 5) Effectiveness of NATO involvement The intervention in Libya cannot be considered as war since their operations were legitimate and in compliance with war powers resolutions of the UN Security Council. According to the council, the use of force to protect citizens is legalized. In the event of highly populated areas experiencing the effects of war, there is freedom to enforce a no-flying zone and arms embargo. Also, in the process of protecting the citizens, the US forces do not engage in open fire exchange with the conflicting parties, ground troops or any other violent manner in their operations. The sending of the Qaddafi family to Tunisia was an take in charge by the NATO to reduce the escalating hostilities against his family by the Libya citizens. The lack of engagement of ground troops in a hostile exchange cannot be termed as war in the realm of military operations. Qaddafis plan to cleanse Libya house by house was a serious issue on humanitarian grounds, which aroused the US and NATO forces to intervene and save the country from the ordeal. They pledge their loyalty to one weapon the responsibility to act (Obama 2011). In addition, the operations in Libya cannot qualify to be termed as war considering the budget incurred at the time. The wars in Iraq and Afghanistan led to the expenditure of hundreds of billions of dollars compared to fewer than one billion dollars that was spent in the Libyan crises. According to the US Constitution, the Pentagon usually has an emergency fund of one billion for military matters that are not approved by the congress. The coalitions attempt to help civilians overthrow Qaddafi did not employ force. It is not part of their duty to transform a government but to protect, enhance peace and enforce a no-flying zone as noted in Obamas Speech on Libya. The operations in Libya are considered legal. The US intervention in the war was in occupation with the war powers resolution of allowing the president to act in the event of threat of its territories as well as protecting civilians against manslaughter. On the same note, NATO allies got confused in the operation according to its command and for those who did not have the capacity to participate materially, political support was given. Various

Assignment 4 Term Paper Example | Topics and Well Written Essays - 750 words

Assignment 4 - Term Paper ExampleHowever, employees in the private association have limited options with regards to vesting their options especially while they are shut up employed there. Within the private enterprise there is really no way of knowing the fair market value for ones telephone line options. Going everyday offers a better market for employees to exercise their comport options. Therefore, from the employee perspective, Delteks reason for going unrestricted was merited. 2-What advantages did Deltek find in going public once it became a public company? What disadvantages did it face? In going public, Delteks experienced two major benefits increase in brand candour that came with all the attention it received as a public image and extra cash from the sale of stock which have it the resources to make important acquisitions. However, from the case, it seems that the company experience greater disadvantages than advantages on becoming a public company. The biggest disad vantage was the obsession with the stock price. Everything in the company now revolved around the stock price and this focus shifted the companys attention apart from the more important long-term goals (Johnston 4). This was especially dangerous given that it directly has an effect on the companys ability to survive in future. ... Why did those companies go public? Who gained? The trio major differences between Deltek and other dot-com companies that rushed to go public were that (1) it had a single investor who was the founder (2) the founder was not eager to sell his stake and (3) Deltek was already a profitable company. The other dot-com companies went public largely for three reasons. Firstly it was to raise money to fund growth irrespective of whether they were currently profitable or not. Secondly, these companies went public to gain the visibility or prestige offered by being a publicly traded stock. Thirdly, these dot-coms went public in order to cash in on the inflated p rices that others were willing to pay for tech start-ups at the time. The people who gained from the dot-com IPOs were mostly the venture capital investors, the founders and employees who had stock options within those tech start-ups. These individuals cashed in on the high IPO prices whereas the impertinent investors were left to face the dot-com bubble burst a few years later. For Deltek, both the founder and employees who had stock options gained from the initial IPO prices, however their work-life rest period was adversely affected by the demand placed on them by their new public status. 4-Why did Deltek decide to leave the public arena and become a closely held corporation once again? Do you think its management made the right decision? Deltek decided to leave the public arena for three main reasons (1) to focus on its long-term goals (2) to avoid being second-guessed by the fits and starts of a volatile stock market and (3) to regain the work-life balance that was taken awa y by going public. Delteks management made the right decision with regards to

Descartes Views on God Essay Example for Free

Descartes Views on God EssayFrom reading some of his works, one might assume that Rene Descartes does not imagine in the existence of a heavenly being, a God that presides over humans and gives us faith. I do not believe this to be the case. I believe that Descartes is simply trying to destroy all of the uncertainties that have come about do to inadequate explanations of such a supreme being. For Rene Descartes and all of the new(prenominal) believers in the world, the existence of God provides a convenient answer to unexplained questions, while never providing answers to the questions about God himself. This is evidenced a great recognize in the circular argument made by Descartes in the Meditations on First Philosophy. What follows is a brief account of the third and fifth meditations, which provide Descartes reply to the masked question, What is God? Can one perceive or confirm the existence of an idea that is external to him, an idea such as God? In order to determine th e answer we must start by understanding the ways in which we can conclude an objective lenss existence.Descartes explains three ways in which a person might come to such a conclusion ?the beginning(a), through nature the second, through feeling a value that is indie of the will of the object and the third, the objective reality of an idea, or the cause and effect profile. Descartes drills us with the idea that an object will have an effect when it stems from a legitimate cause, or an sign idea that precedes with equal or superior properties in ones intellect. In other words, the mind generates thoughts and ideas about a physical form, and develops a reality for this form, through former schema and beliefs.And although an idea may give rise to another idea, this regress cannot, nevertheless, be unnumberable we must in the end reach a first idea, the cause of which is, as it were, the archetype in which all the reality that is found objectively in these ideas is contained formal ly. The only problem with Descartes argument is when the existence of God arises as a notion, for there is no sustenance or idea for the notion of God to originate from. Is it possible, then, to create the idea of a finite being from an infinite existence, outside of the physical and mental, in a state all of its own?Descartes quickly answers that the response would be that a finite being cannot completely, if at all, grasp the ideas that would cause God to exist, and therefore the basis for doubt is lost in an intangible proof. Additionally, the mere fact that he believes that there is a God provides yet another piece of proof towards His existence. This must be true, according to Descartes, with the provision that the idea and belief must have been placed in his consciousness by an outside factor. The final factor that convinces Descartes that there is a God is the fact of his own existence, along with the fact that he, himself, is not a God.This belief stems from the theory th at if a man is independent from all other existence and ideas about forms and matter, then he has the ability to become infinite. Descartes says that if he himself were the author of his own being and independent of all existence, then he would attain a Godly level of existence. Ultimately, it is his own dependence on another being that proves to him that there is a God. some people are bred into religion, or borne into a set of ideas about a particular infinite being.The interesting problem with most types of faith in this expressive style is that the scripture that has been deemed to come from your god is also the proof that God exists. This is the type of circular definition that Descartes is trying to avoid at all costs. Basically, its like using a word in its own definition, or ? the definition of an apple is an apple. The argument begins to get a little bit ambiguous when he begins discussing the incertitude of his beliefs. He is, as he claims, as certain of the idea of t he sun, the moon, the earth, even his own rational thought, as he is certain of Gods existence.

Ronald Reagan Essay Example for Free

Ronald Reagan EssayRonald Reagan came from humble beginnings. He was innate(p) on February 6, 1911 in the town of Tampico, Illinois. His parents were Jack and Nelle. Jack Reagan was an unsuccessful salesman who was in addition known as an alcoholic. His mother, Nelle Wilson Reagon was a devout farmwoman who raised Ronald and his older brother, Neil, in the Disciples of Christ Church despite their fathers Catholicism. The family moved frequently, sometimes in response to raw job opportunities, sometimes by and by Jack had been fired because of his drinking. In 1920 they settled in Dixon, Illinois, w pre displace Jack became the proprietor and part owner of a shoe blood (Reeves 2). Ronald Reagan was an outgoing, optimistic, popular, and apparently clever youth despite the problems of his family. He was interested in sports from an early age and particularly liked footb alone and swimming. Ronald was also nearsighted, which was posterior diagnosed, even out baseball difficult for him. He was a hardworking and modestly successful student, with a talent for memorization (Miller Center). He was active early in educate dramatics.As a teenager, he worked during summers as a intentguard at the swimming area of the local river and put aside much of what he realise for his education (Reeves 6). Reagans youth was in more ways oddly similar to that of other provincial Americans who rose to policy-making prominence a boyhood in a small town, a family struggling precariously on the edges of the middle class, education in small, undistinguished schools. Huey P. Long, Harry S. Truman, Lyndon B. Johnson, Richard M. Nixon, and many others had grown up in equal circumstances.But unlike most other small-town boys who rose to political greatness, Reagan showed little early interest in politics (Brinkley). Jack Reagan, like most American Catholics of his era, was a staunch Democrat and Ronald inherited his fathers unreflective enthusiasm for the party even though, th roughout the 1920s, it enjoyed little national success. He became a fervent whizz of Franklin D. Roosevelt in 1932, an attachment that grew stronger when the New Deal agencies began providing jobs to unemployed men (among them his father) in depression-ravaged central Illinois (Miller Center).But he never became actively involved in democratic politics in the acres. He found himself drawn casually into campus politics at Eureka and in his senior year won election as class president. But when he graduated in 1932, with a B. A. in economics and sociology, politics and public life remained far from his thoughts. He was, he later wrote, drawn to some form of show business, an interest born in part of his experiences in the Eureka drama society (Brinkley). Following graduation, at a time when a quarter of Americans were unemployed, Reagan found work as a radio announcer, startle in Davenport, Iowa, then later Des Moines.Reagan struggled at depression however in time became one of the best-known sports announcers in the Midwest (Reeves 9). He also became a popular addresser before Des Moines championer groups and enlisted as a reserve byicer in the U. S. Cavalry so he could ride horses regularly. But he dreamed of bigger things. In 1937, Reagan went to calcium with the Chicago Cubs baseball team on spring training and arranged through a friend for a screen test at Warner Brothers. Warner Brothers offered Reagan a contract for $200 a week that launched his film career (Brinkley).His growing success also won him a series of deferments from military service (at the supplicate of Warner Brothers) once the united States entered World War II, and then after he was called up and commissioned an officer in the cavalry, an assignment with an army film unit. He spent the war in California making army training movies at a military base in Los Angeles, with time off to make feature films at Warner Brothers (among them the successful 1943 gift to the military, This Is the Army ) (DSouza 10). Much of the time, he lived at inhabitation with his family.Despite his later claims to the contrary, he never left the soil and never saw combat. But he cooperated with studio public relations efforts to portray him as a soldier, who, like other soldiers, left his family to go off to war. Feature stories described Wyman bravely carrying on, raising the children and maintaining the household while her man was away. Newsreels and magazine photos depicted Reagan coming home for leaves and visits. Reagan later sometimes seemed actually to suck up believed the ruse.Even decades later, he liked to talk about coming gumption from the war, like other veterans, eager to take up family life again (a life that in his case had hardly been interrupted) (DSouza 11). Reagans postwar acting career never regained the momentum it had enjoyed in the early 1940s. He had some occasional successes (among them The Hasty aggregate in 1949), but he found himself working mor e often now in minor roles or minor films. Jane Wymans career, in the meantime, was flourishing, and her absorption with it contributed to what were already growing tensions within the marriage.The couple divorced in 1948 (Reagan 4). As his career and his marriage languished, Reagan had begun to become active in politics. His first vehicle was the Screen Actors social club (SAG), the film actors union. Reagan had been active in SAG since his first months in Hollywood, and his involvement grew with his marriage to Wyman, who was also an important figure in the organization. In 1946, he chaired a union strike committee and demonstrated an energy and a toughness that his SAG colleagues had not previously seen.In 1947, he became president of the union, a power he held for six years. Reagan still considered himself a liberal Democrat, and he used his new political distinction to campaign for Harry Truman in 1948. There was occasional talk of Reagan himself running for Congress as a Dem ocrat, but party draws apparently opposed the idea because they considered him too liberal (Barlietta 15-17). In reality, Reagans political views were changing more rapidly than his public activities suggested.During the war, he had harshly criticized the waste and corruption he saw in the awarding of military contracts, and his suspicion of g everywherening body bureaucracies only grew in the following years. He was also now complaining frequently about taxes. He had signed a million-dollar contract with Warner Brothers in 1944, but the very high wartime tax rates (up to 90 percent in the upper brackets) greatly reduced his income. In 1950, after initially endorsing the actress Helen Gahagan Douglas for the United States Senate, he switched his support to Richard Nixon in mid-campaign.And as president of SAG, he became active in efforts to distance the union from Communist influence (driven to do so, no doubt, by the viciously anti-Communist political climate, but also by his own deep and growing aversion to Communists) (DSouza 12). By the late 1940s, he was cooperating with the FBI and testifying before the post Committee on Un-American Activities against Communism in the union (although he was not asked to name any individual Communists). Subsequently, he cooperated with the studios as they quietly administered the notorious blacklist of sayCommunists who were to be barred from employment in the movie industry. Reagan later claimed that the effort by Hollywood Communists to take over the motion picture business, and the unwillingness of many liberals to confront them, was responsible for his political turn to the right (Brinkley). At least as responsible, however, was his marriage in 1952 to Nancy Davis, a young and largely unknown actress whom he had met at a dinner party in 1949. Davis was the daughter of a once-successful stage actress, Edith Luckett.Her natural parents separated when she was an infant, and she spent most of her childhood in the home of her mothers plump for husband, Loyal Davis, whose name Nancy took and whose right-wing political views she uncritically absorbed. Her familys conservatism reinforced Reagans own accelerating drift to the right (Brinkley). Reagans second marriage was a happy one. The couple lived in a comfortable home in Pacific Palisades and began to spend time at a ranch Reagan had bought near Santa Barbara.They had twain children, Patricia, born in 1952, and Ronald, born in 1958. But Reagans film career was now in serious decline. Warner Brothers had not renewed his contract, and he was having difficulty finding veritable(a) work elsewhere. He was now in his mid-forties, and major stardom was coming to seem beyond his reach (Reeves 13). Over the next few years FBI agents working with the House of Un-American Activities Committee and the Hollywood Motion Picture Producers, got 320 people blacklisted from the entertainment industry.As president of the Screen Actors Guild, Reagan refused to su pport those actors such as Larry Parks, Joseph Bromberg, Charlie Chaplin, John Garfield, Howard Da Silva, Gale Sondergaard, Jeff Corey, John Randolph, Canada Lee, and Paul Robeson who were on this list. Reagans support of McCarthyism enabled him to continue working in Hollywood but his films continued to appear in mediocre films such as Bedtime for Bonzo (1951), The Last Outpost (1951), The Winning Team (1952), Law and Order (1953), Cattle Queen of Montana (1954), Tennessees Partner (1955) and Hellcats in the Navy (1957).Between 1954 and 1962 Reagan also worked for planetary Electric as host of the companys weekly half-hour dramas for television. (Miller Center) In the 1930s and 40s Reagan had been a loyal supporter of the Democratic caller. However, he switched to the Republican Party after the war and supported Dwight Eisenhower (1952 and 1956) and Richard Nixon (1960). In 1964 that Reagan became a national political figure. (Barlietta 67) This was as a result of a televised spe ech in support of Barry Goldwater.It did not help Goldwater win the election (he was seen by most people in America as a chanceful, right-wing extremist). However, it did convince members of the Californian business community that here was a man with the charm to sell right-wing extremism. Reagan was approached about becoming the Republican Party candidate as Governor of California with the help of a smear campaign against Pat Brown and promises of tax cuts he won an easy victory. (Miller Center)? As governor Reagan quickly established himself as one of the countrys take conservative political figures.This included dramatic budget cuts and a hiring freeze for state agencies. He also put up student fees and when they complained he sent state troopers to deal with their protest meetings. (DSouza 45) Re-elected with 52 per cent of the vote in 1970, Reagan introduced a series of welfare reforms during his second term in office. This included alter eligibility requirements for welfare aid and requiring the able to seek work rather than receiving benefits. However, the tax cuts never came, in fact, he presided over the largest tax increase any state had ever demanded in American history.Ronald Reagan won the Republican Presidential nomination in 1980 and chose as his running mate former Texas Congressman and United Nations embassador George Bush. Voters troubled by inflation and by the year-long confinement of Americans in Iran swept the Republican ticket into office. Reagan won 489 electoral votes to 49 for President Jimmy Carter. (Miller Center) On January 20, 1981, Reagan took office. Only 69 days later he was shot by a would-be assassin, but quickly recovered and returned to duty.His grace and wit during the dangerous incident caused his popularity to soar. (Brinkley) Dealing skillfully with Congress, Reagan obtained legislation to stimulate economic growth, curb inflation, increase employment, and strengthen national defense. He embarked upon a campaign of cutting taxes and political science expenditures, refusing to deviate from it when the strengthening of defense forces led to a large deficit. (Brinkley) A renewal of national self-confidence by 1984 helped Reagan and Bush win a second term with an unprecedented number of electoral votes.Their victory turned away Democratic challengers Walter F. Mondale and Geraldine Ferraro. In 1986 Reagan obtained an overhaul of the income tax code, which eliminated many deductions and exempted millions of people with low incomes. At the end of his administration, the Nation was enjoying its longest recorded period of peacetime prosperity without recession or depression. (Brinkley) In foreign policy, Reagan sought to achieve peace through strength. During his devil terms he increased defense spending 35 percent, but sought to improve relations with the Soviet Union.In dramatic meetings with Soviet leader Mikhail Gorbachev, he negotiated a treaty that would eliminate intermediate-range nuclear m issiles. (Brinkley) Reagan tell war against international terrorism, sending American bombers against Libya after evidence came out that Libya was involved in an attack on American soldiers in a West Berlin nightclub. By ordering naval escorts in the Persian Gulf, he maintained the free conflate of oil during the Iran-Iraq war. In keeping with the Reagan Doctrine, he gave support to anti-Communist insurgencies in Central America, Asia, and Africa. DSouza 74) aft(prenominal) leaving office in 1989, the Reagans purchased a home in Bel Air, Los Angeles in addition to the Reagan Ranch in Santa Barbara.They regularly attended Bel Air Presbyterian Church and occasionally made appearances on behalf of the Republican Party Reagan delivered a well-received speech at the 1992 Republican National Convention. Previously on November 4, 1991, the Ronald Reagan Presidential Library was dedicated and opened to the public. (DSouza 111) At the dedication ceremonies, five presidents were in attenda nce, as well as six first ladies, marking the first time five presidents were gathered in the same location.Reagan continued publicly to speak in favor of a line-item veto the Brady Bill a constitutional amendment requiring a balanced budget and the repeal of the 22nd Amendment, which prohibits anyone from serving more than two terms as president. In 1992 Reagan established the Ronald Reagan Freedom Award with the newly formed Ronald Reagan Presidential Foundation. His final public speech was on February 3, 1994 during a tribute to him in Washington, D. C. , and his last major public appearance was at the funeral of Richard Nixon on April 27, 1994. Brinkley) In August 1994, at the age of 83, Reagan was diagnosed with Alzheimers disease, an incurable neurological disorder which destroys fountainhead cells and ultimately causes death. In November he informed the nation through a handwritten letter, writing in part I have recently been told that I am one of the millions of Americans w ho will be afflicted with Alzheimers Disease At the moment I feel just fine. I intend to live the close of the years God gives me on this earth doing the things I have always done I now begin the journey that will lead me into the sundown of my life.I know that for America there will always be a bright dawn ahead. Thank you, my friends. May God always devote you. (Miller Center) After his diagnosis, letters of support from well-wishers poured into his California home, but there was also speculation over how long Reagan had demonstrated symptoms of mental degeneration. In her memoirs, former CBS livid House correspondent Lesley Stahl recounts her final meeting with the president, in 1986 Reagan didnt seem to know who I was. Oh, my, hes gonzo, I thought. I have to go out on the lawn tonight and tell my countrymen that the president of the United States is a doddering space cadet.But then, at the end, he regained his alertness. As she described it, I had come that close to repor tage that Reagan was senile. (Miller Center) However, Dr. Lawrence K. Altman, a physician employed as a reporter for the New York Times, noted that the line between mere forgetfulness and the beginning of Alzheimers can be fuzzyand all four of Reagans White House doctors said that they saw no evidence of Alzheimers while he was president. Dr. John E. Hutton, Reagans primary physician from 1984 to 1989, said the president perfectly did not show any signs of dementia or Alzheimers. (Miller Center) Reagan did experience occasional memory lapses, though, especially with names. Once, while meeting with Japanese Prime Minister Yasuhiro Nakasone, he repeatedly referred to Vice President Bush as Prime Minister Bush. Reagans doctors, however, note that he only began exhibiting overt symptoms of the illness in late 1992or 1993, several(prenominal) years after he had left office. His former Chief of Staff James Baker considered ludicrous the idea of Reagan sleeping during cabinet meetings. Ot her round members, former aides, and friends said they saw no indication of Alzheimers while he was President. Barlietta 197) Complicating the picture, Reagan suffered an episode of head trauma in July 1989, five years prior to his diagnosis. After being thrown from a horse in Mexico, a subdural hematoma was found and surgically treated later in the year.Nancy Reagan asserts that her husbands 1989 fall hastened the attack of Alzheimers disease, citing what doctors told her, although acute brain injury has not been conclusively proven to accelerate Alzheimers or dementia. Reagans one-time physician Dr. Daniel Ruge has said it is possible, but not certain, that the horse ccident affected the course of Reagans memory. (Barlietta 209) Reagan died of pneumonia at his home in Bel Air, California on the afternoon of June 5, 2004. A short time after his death, Nancy Reagan released a statement saying My family and I would like the world to know that President Ronald Reagan has died after 10 years of Alzheimers Disease at 93 years of age. We appreciate everyones prayers. (Brinkley) President George W. Bush declared June 11 a National Day of Mourning, and international tributes came in from around the world.Reagans body was taken to the Kingsley and Gates Funeral Home in Santa Monica, California later in the day, where well-wishers paid tribute by laying flowers and American flags in the grass. On June 7, his body was removed and taken to the Ronald Reagan Presidential Library, where a brief family funeral was held conducted by rector Michael Wenning. His body lay in repose in the Library lobby until June 9 over 100,000 people viewed the coffin. (Miller Center) On June 9, Reagans body was flown to Washington, D. C. where he became the tenth United States president to lie in state in thirty-four hours, 104,684 people filed past the coffin.On June 11, a state funeral was conducted in the Washington National Cathedral, and presided over by President George W. Bush. Eul ogies were given by former British Prime Minister Margaret Thatcher, former Canadian Prime Minister Brian Mulroney, and both Presidents Bush. Also in attendance were Mikhail Gorbachev, and many world leaders, including British Prime Minister Tony Blair, German Chancellor Gerhard Schroder, Italian Prime Minister Silvio Berlusconi, and interim presidents Hamid Karzai of Afghanistan, and Ghazi al-Yawer of Iraq. Brinkley) After the funeral, the Reagan entourage was flown back to the Ronald Reagan Presidential Library in California, where another service was held, and President Reagan was interred. (Brinkley) At the time of his death, Reagan was the longest-lived president in U. S. history, having lived 93 years and 120 days (2 years, 8 months, and 23 days longer than John Adams, whose record he surpassed). He is now the second longest-lived president, just 45 days fewer than Gerald Ford.He was the first United States president to die in the 21st century, and his was the first state fune ral in the United States since that of President Lyndon B. Johnson in 1973. (Miller Center) His burial site is inscribed with the rowing he delivered at the opening of the Ronald Reagan Presidential Library I know in my heart that man is good, that what is right will always eventually comfort and that there is purpose and worth to each and every life.

The Shawshank Redemption Essay Example for Free

The Shawshank Redemption EssayThe following paper will direction on the ethical issues that occurred in the 1994 film Shawshenk Redemption directed by Frank Darabont. Focus will be made on specific scenes that roleplay clear ethical violations of not that the criminal justice system, but as well as the corrections system here in the States during the 1940s through the 1960s. Several ethical issues involving Andy Dufrense, the main character, arise involving him, his friends (other inmates), the guards, and the warden. Ethical principals of concern and importance identified and portrayed in the film are as follows financial loop holes for guards, creating false accounts, slave labor, abuse of power, and money laundering, and murder. Shawshenk Redemption focuses around Andy Dufresne, a banker wrongfully convicted of twain murders his wife and her lover in 1947. Andy is sentenced to two consecutive life sentences at Shawshenk Prison, in Maine. Once at the prison Andy becomes best friends with another inmate named Red. Red has been in prison for a considerable time and is repeatedly denied unloosen again and again. Chief Guard Bradley is another important character. He is the head guard at the prison who evokes dread in the inmates and candidly treats the inmates like animals.Ultimately the most important character when it comes to the topics of ethics is the Warden at Shawshenk Prison, Samuel Norton. When Andy fist meets the Warden, he tells Andy there are two principals in the prison, the record book and the Warden. I believe in two things discipline and the Bible. Here youll receive both. Put your trust in the Lord. Your ass belongs to me. Welcome to Shawshank (Warden Samuel Norton). Andy was an accountant before he was falsely convicted and he was able to get respect from the guards and the warden because he was able to give financial advice.The power that he gained by giving financial advice he used for good, not evil. Andy was able to obtain libra ry books for the inmates and build on the prisons library. Andy was an honest, decent man that tried to make life bearable in prison. Andy states in the movie, On the outside, I was an honest man, straight as an arrow. I had to come to prison to become a crook. Andy was violently beaten and sodomized several generation by a group of men in the prison called, The Sisters, before the Chief Guard Bradley and Warden Norton found out active his financial background and frankly the worth of Andy.Once they were aware of his financial background and how it could benefit them, Chief Guard violently attacked the leader of The Sisters and demanded they never bother Andy again. Andy had protection, and once Andy realized this, he then began to use his power for documenting false reports for Warden Norton. Of course, Warden Norton was unaware that Andy was keeping a second set of books. Andy was in fact laundering money into an account only he had access too. Yes, Andy used his power to help t he inmates build up their prison library by getting books.He assisted a younker inmate in getting his GED. Andy also uses the Wardens financial schemes to build a case to bring him and the entire corrupt prison down. To me, the money laundering is vengeance for the years he falsely sat in prison. Andys best friend, Red, is the leader of their little group in prison. As an older man, he has modify to immorality of prison life. He sees the suffering and wrong doing of the other inmates, Chief Guard Bradley, and he seems to understand the evil power of the Warden and does what he has to do to go far in prison.He is a good guy and a good friend and his only downfall seems to be cigarettes, posters, and magazines from outside of the prison. All of those items are considered inglorious and are illegal in either prison. Red laughs when Andy asks him to obtain a pick hammer and a poster of Rita Hayworth. Andy needs these items for his great escape barely Red has no idea about it. Reds freedom comes by skipping parole. Red, like Andy, abuses how power with people in a more positivistic way, He helps others have a more bearable time in prison amongst total chaos and corruption. Red committing the small unethical act of skipping parole was on rder to fulfill the greater food, seeing his friend Andy and living a good life of freedom.Chief Guard Bradley abused his power to instill fear and the respect he thought he deserved as the head guard in the prison. It was necessary for him or his staff to commit the crimes they did against the inmates. He commit most of his unethical acts in order to gain the respect, not of the inmates, but of Warden Norton. Warden Norton has to be, without a doubt, the most unethical character in the movie. I guess that should be expected since he was the character with the most power.He allows the guards to beat and intimidate the inmates and uses prison labor for public works. He received kickbacks from this scheme which unbeknownst to him, Andy sets up in his name in a secret account. I feel the most unethical thing Warden Norton did was commit murder. The inmate that Andy helped get his GED, presented evidence that his antecedent prison cell mate committed the murders of Andys wife and her lover not Andy. Warden Norton needed Andy, and he feared he would be found out about the kickbacks. He needed Andy financially, so the inmate with the information to free Andy had to die.Even in the face of fear, Warden Norriton uses his power to keep Andy in his place. Ethical Implications It seems as though Shawshank Prison functioned as a hierarchy of ethics. If the top leader, the warden, is unethical, it seems to stream down in a scandal of unethical actions by many. If the leadership in any organization is unethical, many will function unethically in order to stay in their positions. Recognizing unethical behavior can sometimes not be easy people try to rationalize and try to justify their actions as excuses for their b ehavior.

Transparency in Central Banks: An Analysis

Transp atomic number 18ncy in rudimentary edges An AnalysisIntroductionThe origin of exchange confideing system of rules elicit be traced back to 1694 when the edge of England came into being as the first ever rally brink. The curse was established to help King William III reveal of his governments financial crisis but it did not be accept as a lender of last resort until much later (See Lovell, 1957)1.Central coasting has under(a)gone a remark competent transfer during the last decade. The current paradigm in monetary policy appears to be fundamental beach self-governing and transpargonnt.First of all lets advance up what profound commit and enhancer means, a telephone exchange bank is a Government agency that performs a pattern of key functions (1) central bank is the only bank which has the countenance to issue currency on behalf of its nation (2) central bank has authority to increase and decrease the supply of credit in the economy which controls the i nterest order (3) manages the external value of its currency in the foreign exchange food markets (4) central bank holds a percentage of deposits as reserves of otherwise banks and other central banks so as to reduce the risk of banks overextending themselves and suffering from bank runs, (5) acts as Fiscal Agent for the central government, when the government sells new issues of securities to finance its operations and (6) The central bank also plays a vital role of reserving the nations emergency funds, and it is because of this the central bank is called lender of last resort.Transparency in the physically meaning, transmitting light, in the conceptually meaning, clarity, in the economically meaning, symmetric discipline, and in the practically meaning, openness, honesty, clarity, common understanding2. We sack up say that central bank is a combination all these that is, it openly correspond or communicates important and necessary randomness to the investors, shareholders and the frequent in short absence of asymmetric entropy between central bank and other economic agents. Therefore a central bank is said to be bluff when in that location is less(prenominal) or no data asymmetry. Moreover a central bank is said to be transparent if its actions are easily identified, its policies are readily understood, and its statements are honest or true.A central bank is transparent when it provides at all achieverions sufficient nurture for the public to understand the policy regime, to check whether the banks actions match the regime and to pass judgment on its performance.3Over the past years, financial institutions have tried to implement mingled strategies to increase its hydrofoil. One of the important strategies among these is, disclosure of information in published accounts has been big(p) even though it was present but less prominent. A great amount of rivet was given towards economic policymaking so as to obtain more(prenominal) transparen t particularly with respect to monetary policy, splashiness targeting a very transparent monetary policy regime was adopted by and a number of central banks, including Swedens Riksbank and Britains Bank of England. Yet, few other countries like the United States have not yet subscribed to inflation targeting, but the Fed has also become much more transparent about its policymaking and operations over the past 15 years. The New Basel Accord (Pillar 3) has introduced a number of disclosure requirements that aim to cleanse the markets ability to assess a banks risk and value.The drift towards central bank being more transparent can be easily seen in our twenty-four hour period to day life by casual observation. Some of the prominent examples of assorted central banks who have given great importance to becoming transparent are the central banks of New Zealand, Canada, the United Kingdom and Sweden. These few nations have adopted a framework of inflation targeting from the early 199 0s itself, which is characterized by an explicit inflation target and the publication of inflation forecasts.4 Many others countries have even started to give importance to having adopted greater openness as easily, even if its not in the form of inflation targeting or inflation forecasting. The few other central banks which have adopted this includes central banks in emerging markets like Brazil, the recently founded European Central Bank (ECB), and even the well established central banks like those of the United States, Japan and Switzerland.Literature ReviewConsider the legions of economic experts whose sole function it is to go steady U.S. Federal defend Chairman Alan Greenspans every twist and turn of phrase so as to divine which way the monetary winds are blowing. Caroline A. Baum, The termination Word p.645From the above phrase, two important points can be looked upon one is that by trying to assume what the actions of monitory policy will be the resources are used up. Th e other is that statements are being made by the central bank that might yield some(a) insight into its early plans, but the messages are not typically transparent.The economic policy outcome can easily be identified to a great extend by the increased transparency on central bank through and through various channels. It cannot be assumed that all the aspects points out the same way. Moreover, central bank transparency cannot be universally defined in all aspects6. The concept of transparency differs from authors to author in various ways, some may focus mainly on the decision-making process, while some others may focus on various other aspects like models, preferences, and even more some may look into the knowledge about the shocks hitting the economy, or the implementation of policy decisions.7The private informations about the central banks objectives or intentions can be easily assumed from the models derived by Faust and Svensson (2000, 2001), Jensen (2000), Geraats (2001a), an d Tarkka and Mayes (1999). The model by these soaring economist states that, transparency is modeled as the degree of asymmetric information about control errors (Faust and Svensson (2001) and Jensen (2000)) or (anticipated) economic shocks reflected in the policy instrument (Cukierman (2000a,b) and Tarkka and Mayes (1999)).Kuttner and Posen (2000) yet other eminent economists explains about the reduction of exchange rate volatility when there was a shift in the Federal Reserves and the Bank of Japans degrees of transparency.8 In rise to power to this, political pressures, increased accountability, facilitation of fiscal and monetary policy co-ordination, and improved internal disposal of central bank analysis is yet another courses in favor of transparency in monetary policy.9Analytically, the triplet different regimes of transparency that is the least transparent, highly transparent and the extreme transparent are being distinguished by Faust and Svensson (2001). In the fir st regime, that is the least transparent, neither the employment goals nor the intentions of the central bank can be seen by the public. Inflation intentions of the central bank can be easily spy by using the second regime that is highly transparent. As a result of this increased transparency in inflation intentions there arises a lower inflation rate because the sensitivity of a central bank is increased which in-turn increases the reputation to its actions, making it more costly for the central bank to pursue a high-inflation policy. In the extreme transparency regime, that is the third according to the author, both the intentions of the central bank as well as the employment goals can be seen. The central banks reputation as well as its actions are no longer conveyed about the inflation bias. Higher inflation, inflation volatility and unemployment discrepancy can be reached at as a result of inflationary bias.10Yet another similar structure to Faust and Svensson (2001) was adopt ed by Jensen (2000) assuming that central bank is informed privately about its output target and that publics capacity to assume the inflation control error is greater. On comparison with Faust and Svensson (2001), whos main focus was on the future credibility effect of central bank, while Jensen (2000) focus was towards the marginal cost of inflation within the current period with the help of new Keynesian elements (staggered price-setting and monopolistic competition). Due to this increase in the transparency, there was an increase in the discipline and credibility to the reputational costs of deviations from the inflation target.According to some of the eminent economist, transparency is not only the tool used for independent central banks to be held accountable, but it is often argued that the economic point of view too can be desirable from it. The effect of central bank being transparent is being immensely discussed by various policy touch onrs and researchers. Although most o f the literature tends to favor transparency of central bank, its not the case, the debate still continuous whether or not central bank should be transparent or not. Most of the practical and observed research concludes that the transparency maintained by central bank previously were desirable from an economic point of view.An important question to be asked is, whether central banks thrust toward more disclosure of information are beneficial or not. Indeed, there are a number of equitable reasons to it. First, it can be argued that banks from the early time itself are opaque institutions, and increase in disclosure might not change this opaqueness.Second of all, transparency might not necessarily be reached at by just apparently increase the quantitative disclosures. In the words of Federal Reserve Chairman Alan Greenspan A more complex question is whether greater volume of information has led to comparable improvements in transparency of firms. In the minds of some, public discl osure and transparency are interchangeable. But they are not. Transparency challenges market participants not only to provide information but also to place that information into a context that makes it meaningful (Greenspan 2003, p. 7).11Third, disclosure is costly. Clearly, requiring disclosure of information imposes a cost on banks, as on any firm, and this cost must be offset by resulting benefits for it to be justified (Schaffer 1995, p. 26).12 Publishing information and producing information are some of the direct cost involved in the cost of disclosure, even though these are the direct cost involved, when a bank publishes its information in the financial market, there arises a scourge of its competitors exploiting the information which might result in indirect cost.Cukierman and Meltzer (1986) eminent economists developed concept of central bank transparency13. Bankers, mainly the central banks use of monitory policy control was in great fault or imperfect in order to hide th eir intentions. In other words, the absence of transparency with control error was evident to meet the central banks objective, at least possible reputation cost. More recently, with the setup from the Cukierman and Meltzer, Faust and Svensson (1999) was able to differentiate more between transparency and control error. Central bank chose the pair that maximizes it objective and it was to be opaque.There are still some argument that incomplete transparency is optimal, as by being incomplete optimal, the central banks ability to control inflation has to be balanced against the private sectors wish to see price stability, employment and output.(see for example Faust and Svensson, 2001 or Jensen, 2000). Others argue that for operational reasons, it is important to have current restrictions on transparency. The main idea behind this is to differentiate between the need to know (see Eijffinger and Hoeberichts, 2002) and the need to understand factor (Issing, 1999) and to reinforce the B anks credibility.There are yet more evidence of central bank being transparent and central bank transparency being one of the important feature of monetary policy, which is been recorded in one of the most comprehensive survey being conducted till date on monitory policy of central bank. Its been recorded in the 1998 survey of 94 central banks by Fry, Julius, Mahadeva, Roger and Sterne (2000). This survey discloses that about 74% of central banks consider transparency as a vital or very important component of their monetary policy framework, only exceeded by central bank independence and the maintenance of low inflation expectations (with 83% and 82%, respectively Fry et al. (2000, p. 135)). Subsequently, the relevance of transparency have only increased when certain changes are being done by central bank.AnalysisAccording to one of the famous journalist, Caroline A. Baum, she says that from the phrase given by Alan Greenspan, the U.S. Federal Reserve chairman, the resources are bei ng used up at the same time the statements made by the central bank are far too less transparent. What it means to say is that the central bank should be more transparent enough so that its monitory policy at the same time its future plans can be easily understood by even a layman who might have little knowledge about the norms and policies of the central bank.By central bank being more transparent, the economic policy outcome can be know to a certain extend through various means, but it cannot be said that by central bank being transparent, all the aspects related to it can be easily viewed at. The concept of transparency differs from mortal to person, while so concentrate on the decision making process, others may look into the fact of policy making etc. Therefore it can be said that there is no universal meaning to central bank and varies from person to person and country to country. For example the transparency of central bank in India might not be same as the transparency in E ngland besides taking into some common facts.According to some of the eminent economist, central bank should have an optimal degree of transparency mainly for the monitory policy, but on analysing the facts by few others about whether central bank should be more transparent or not, two aspects can be taken into account, one is the incredulity and the other is information overload. If central banks becomes more transparent, it could lead to uncertainty, that is, when much of information are provided to the public, they tend to look at the complexity of monitory policy making and the uncertainly around it which might not be as complex as it seems to be. The second is the high degree of information overload or confusion. If large amount of information is being disclosed to the public, there is a high risk of information getting overloaded or confused. Therefore analyst say central bank should have an optimal transparency.Kuttner and Posen states that when central bank becomes more tr ansparent, there is less volatility in the exchange rate. Yet other important factors supporting central bank transparency are the fiscal and monitory policy coordination, political pressures, accountability etc.According to Faust and Sevensson, transparency can be segregated into three divisions, the least transparent where in the public does not know about the employment goals as well as the intentions, this has also been stated by Cukierman and Meltzer. In the second division, that is if central bank in highly transparent, the inflation intention can atleast be know by the public and finally in the case of extreme transparency, both the intentions as well as the employment goals can be seen.It can seen that Jensen another eminent economist has also taken up a similar structure to that of Faust and Svensson where the divagation is that while Faust and Svensson focus on the future credibility effect of central bank, Jensens focus was on the marginal cost of inflation.Some argue th at by increasing its disclosure doesnt completely increase the transparency, to support this economist states that banks have been an opaque institution from the past itself. Greenspan says that transparency is not reached at by just simply giving quantitative disclosure it should be both quantitative and at the same time should be relevant and meaningful. Moreover disclosure is costly, that is when central bank publishes information, it incur cost both direct and indirect.Some other economists (Eijffinger and Hoeberichts and Issing) state that central bank should transparent in such a way that the information which should be known to the public should be disclosed rather than disclosing all the information.ConclusionThe dispute whether central bank should be more transparent or not is still being discussed immensely by various researchers and policymakers. Most of the economist favour central bank being transparent, as well as according to the study done, it can be understood that central bank being transparent will give a clear cut information to the public regarding the various monitory policies, its decision process as well as its goals and intentions. Moreover by central bank being transparent, it reduces the macroeconomic uncertainty like the interest rates, inflation etc, promotes financial stability and mainly helps the central bank to stand out from the various other banks that is being independent.ReferencesPetra M. Geraats, Central Bank Transparency, (2007).Cruijsen and Eijffinger, Actual versus perceived central bank transparency The case of the European central Bank, (2007).Ursel Baumann and Erlend Nier, Disclosure, Volatility, and Transparency An Empirical Investigation into the Value of Bank Disclosure, (2004).Petra M. Geraats, Central Bank Transparency, (2002).Joseph H. Haslag, On Fed Watching and Central Bank Transparency, (2001).Georgios Chortareas, David Stasavage and Gabriel Sterne, Does it pay to be transparent? International evidence from central bank forecasts, (2001).ICMB, Why do Central Banks Need to Talk, (2001).Gary Gorton and Lixin Huang, Banking Panics and the Origin of Central Banking, (2001).Websiteshttp//www.blurtit.com/http//www.answers.com/http//papers.ssrn.com/http//en.wikipedia.org/Analysis of Hospital embolden skillful SamaritanAnalysis of Hospital abet Good SamaritanADVOCATE GOOD SAMARITAN 1Advocate Good Samaritan is an hospital located in Illinois, and it is one of the best hospitals in United States. This presidential term has some of the best checkup facilities, and highly skilled doctors and aesculapian practitioners working for it. This checkup system of rules was founded on the biblical principles of taking bring off of your neighbor, and it is managed by religious constitutions.IntroductionAdvocate Good Samaritan is a medical organization that is found in Downers Grove, a location in Illinois. This organization was opened in 1976, and since then, it has transformed itself into a na tional health care leader, managing to be listed as a top 100 hospitals for four times. This paper addresses the mission of the organization, its organizational structure, its SWOT analysis, sources of funding, its focus information system, and the nature of the hospital.Mission and Goals of the OrganizationAdvocate health care is a hospital which has about 12 acute care facilities, with more than 250 outpatient locations. The mission of the organization is to offer home health care services, collective health services, hospice and occupational health services. The company aims to achieve this mission by employing highly skilled medical personnel who have a dedication to research, procreation and patient care delivery. These skilled medical personnel will also be involved in the development of policies that the organization need to pursue. The policy under consideration must be one that reflects the mission of the organization that is providing high quality services in health c are (Montalvo and Dunton, 2007).The hospitals core values of excellence, compassion, stewardship and confederation provides the foundation upon which the patient and his or her family are the nucleus of the organization. On this basis, the policies that the hospital formulates are centered on the needs of the patient. In regard to this, the mission of the organization is to formulate and pursue policies aimed at taking care of the needs of the patients. By taking care of these needs, the organization believes that patients will be able to recover apace from the various diseases and medical problems that they encounter. The organization does not only seek to carter for the needs of patients (Montalvo and Dunton, 2007).It also seeks to ensure that its employees get an opportunity to advance their career, and succeed. This is by training its medical personnel on the rectify medical and nursing practices. It also seeks to achieve this objective through research and development aimed at developing better medical practices that its employees need to use and adapt. In conclusion Advocate Good Samaritan Hospital values human beings as people created by God, and on this basis, it seeks to carter for their health needs based on the knowledge that people are creatures of God (Montalvo and Dunton, 2007).Organization Structure and Corporate Culture of the HospitalFor any organization to succeed, it must have an organizational structure that helps employees to know who their leaders are, and how they should relate to one another. Advocate Health explosive charge has a top to down organizational structure whereby orders come from the top, and are channeled to the various officers down the ladder. This is for purposes of implementing the policy under consideration. The following is the organizational structure of Advocate Good Samaritan Hospital from the top, to the junior managerial staff.The President, who also acts as the point Executive Officer.The Executive misdeed President who also acts as the Chief Operating Officer.The Executive Vice President who also acts as the Chief Medical Officer.The old Vice President who takes up the roles of the Chief Human Resources Officer.President of Advocate Medical Care Group.President of the Ambulatory and Physicians services.Senior Vice President who acts as the Chief Marketing Officer.Senior Vice President who acts as the Treasurer.Senior Vice President who is in charge of strategic planning.Senior Vice President who is in charge of Spiritual Care.Senior Vice President who is in charge of information.Advocate Good Samaritan also has an organizational culture, and it is motley. The employees of the organization came from different backgrounds, cultures and racial origins. These people help in bringing about their experiences, personalities, and talents into the business organization. This is one of the main reasons as to why the organization managed to achieve success in the provision of health care, ma king it a top 100 hospital in United States of America. The organization does not only encourage diversity in its work force, but also focuses on meeting the various diverse needs of its customers.SWOT Analysis of the OrganizationThe following are the strengths, Weaknesses, Opportunities and Threats of the organization (Truven Health Analysis, 2013)StrengthsIt is the biggest integrated health care system in the US.It operates the largest emergency trauma network in the state of Illinois.The organization treats the highest number of pediatric patients in Illinois.The organization diagnoses and treats the highest number of cancer patients in the state of Illinois.It has more than 250 health care sites and this includes 10 hospitals that offer acute care, and a childrens hospital, which has two campuses.It has a high number of human resource personnel, and this includes approximately 30,000 associates, 9000 nurses, and about 6000 physicians.The hospital has teaching and academic affili ations with major universities that are located at the Chicago metropolitan Area.The organization also has teaching hospitals namely Lutheran General Hospital, Christ Medical Centre, and Masonic Medical Centre. These institutions are responsible for training health care workers on primary health care systems.WeaknessesDue to the large size of the organization, policy formulation always takes a long process.The top to down management policy makes it impossible for junior officers to participate in the process of policy formulation.The organization spends so much money on paying salaries and wages, at the write down of providing other services such as research and development of new medical practices/ techniques.OpportunitiesThe opportunity to earn more customers and referrals because of the high quality of its services, and the availability of resources to parcel out any type of medical condition/diseases.Opportunity to form more partnerships with learning institutions and health c are providers for purposes of carrying out a research on the various medical problems that affect the society.The opportunity to attract highly skilled and talented medical practitioners because of the organizations attractive salary package and benefits.ThreatsFinancial uncertainty is one threat that faces the organization. This arises because of high levels of unemployment, and the state of the American economy, which is only coming out of recession.The health care reforms initiated by the Obama administration, and specifically the affordable care act, popularly referred to as the Obama Care laws. These laws area aimed at changing the structure of the health care system in the United States, creating uncertainties on how the hospital will work with other stakeholders for purposes of providing better health care services.Sources of FundingAdvocate Good Samaritan is a not for profit hospital, and it gets most of its funding from donors. The organization runs a chopine referred to a s Giving, which aims at raising money for its various activities/ programs. masses are encouraged to make a donation through a secure online payment system, or through a cheque payable through the internet. The office responsible for receiving these funds is Advocate Charitable Foundation (Advocate Good Samaritan Hospital, 2014).The following are the programs initiated by Advocate Good Samaritan for purposes of raising funds. Thee first program is referred to as Matching Gift Program. Under this program, the organization encourages companies to prevail upon their employees to contribute some amount of money to the organization. It also encourages the employees of these companies to offer some volunteering services to the company. The company also accepts bonds or stocks offered by donors (Truven Health Analysis, 2013).This is also advantageous to the donor because he or she will take in a tax break, or pay less taxes incase his or her stocks increase in value. The organization als o encourages co-operation organizations to give under the co-operate giving program. This program aims at providing information to cooperate organizations on the various programs and activities of the company, and hence the need of supporting the activities under consideration.To raise funds also, the organization has created the Presidents Health Society Association. People of all walks of life are encouraged to become members, but they have to pay an annual membership fee of $ 1000. (Advocate Good Samaritan Hospital, 2014) Finally, the organization has an endowment policy, which is a long term financing program for the activities of the organization. Under this strategy, an individual finds an activity that he or she wants to support. The same individual must make a committedness that he or she plans to support the program over a long period of time.The Nature of the HospitalThe hospital is a teaching and referral hospital. It has approximately three hospital units that are respo nsible for teaching and training medical practitioners, and this includes nurses and doctors. These teaching centers are, Lutheran General Hospital, Christ Medical Centre, and Masonic Medical Centre (Advocate Good Samaritan Hospital, 2014). The organization is also a referral hospital, and this is because of the facilities and resources it has. The organization has an up-to date cancer care centers, making it the leading center for cancer diagnoses and treatment in the state of Illinois. concern Information SystemThe organization uses technology for purposes of communicating with its employees, and patients. For example, the organization has developed computerized software referred to as Active FAX. This software helps the organization to store all the information concerning patients, and members of staff, electronically. This information management system aims to reduce the usage of files for purposes of keeping information (Truven Health Analysis, 2013) . The main advantage of thi s type of information management system is that information is readily available to the concerned party, at the click of a button. The organization advocates and uses the CPOE. As of 2009, it was the target of Advocate hospital that 55% of all patients must make an order, using the physician computerized order entry.ConclusionIn conclusion, Advocate Good Samaritan is one of the best hospital organizations in the United States. The hospital enjoys a good public image and reputation, partly because of the quality of services it offers, and its philosophy of putting the needs of patients at the fore-front. The hospital is not a profit making organization, and it more often than not depends on donors and financial grants for purposes of carrying out its various programs and activities. This paper therefore manages to highlight virtually all aspects of the hospital. This includes its mission and goals, organizational stricter, its swot analysis, its management information system, and th e sweet of services it offers.ReferencesAdvocate Good Samaritan Hospital. (n.d.). Advocate Good Samaritan Hospital. RetrievedJanuary 21, 2012, from http//www.advocatehealth.com/gsam/Montalvo, I., Dunton, N. (2007). Transforming nursing data into quality care profiles ofquality improvement in U.S. healthcare facilities. Silver Spring, Md. Nursesbooks.org,American Nurses Association.Truven Health Analysis. (2013). 100 top hospitals study overview. (20TH ed.). Ann ArborTruven Healt Analytics.

Brand Management at Uber

Brand Management at UberUber Case AnalysisBACKGROUNDUber is a taxi service that connects users with indep depotent car commencers by honour competent a push of a button on an app ( register 1) (Uber, 2017).Uber is known for its accessible both season and low damage to luxury services (Uber, 2017). Ubers care for to its drivers is that it promotes additional source of income, waxy craping hours, and those who butt earn money for doing their hobby. It focuses on customers who do non own a car, deal to travel in style, and prefer a cost-effective cab. Ubers primary competitors in the United States are Lyft, traditional taxi drivers, public transportation and car owners. It earns receipts by taking 20% outfit on each ride, maculation the rest goes to the driver. Uber has shown continuous bring upth, with net revenue of approximately $5.97 billion in 2016. However, they have likewise been incurring wide losses over the past couple of days, and had losses of $3 billion a t the end of 2016 ( uncover 2). Lyft, Ubers chief(prenominal) competitor, has had a dramatic increase in growth in the past courses, while Ubers growth has stagnated (Exhibit 3). Investors have been pressuring the chief executive officer to go towards an IPO because it will be an easier way to raise cash trading in the fiscal commercialize. The chief executive officer has been delaying an IPO launch because Uber is trying to smooth out altogether in every(prenominal) bumps as a private c exclusivelyer-out in the lead expiry public. Currently, Uber raises its capital by means of venture capital firms and it is valued at $69 billion (Abboud, 2017). One of Ubers key marketing strategy for acquiring clean customers is done discourse of mouth, which allows the participation to spend virtually no money on advertisement. 95% of Uber drivers have heard about the company from a nonher Uber riders and for e real 7 Uber rides, devise of mouth generates one new customer. The wo rd of mouth strategy and the referral program allowed Uber to rise in popularity in many cities round North America and internationally. At the end of 2016, Uber was successful in expanding to approximately 81 countries and 581 cities worldwide. However, in the span of just two months, three major incidents are now resulting in the company to be viewed in a negative light. These events have been damaging peoples perception of Uber and its speck image done companionable media and word of mouth, the equal platforms that helped Uber gain popularity in the first place.JFK AirportPresident Trump signed an executive order of negativening refugees from seven predominantly Muslim nations, which created disgust and crazy house in airports. The New York Taxi Workers Alliance showed their support for detained refugees by avoiding John F. Kennedy International Airport between 6p.m. to 7 p.m. on 28th January. Instead of rest with the Taxi drivers, Uber decided to eliminate their surge p rices around the JFK region caused considerable outrage on Twitter and caused an increase of search of this topic on Google (Exhibit 4). Ubers surge pricing is a company practice of temporary raising prices of rides because of the spirited demand and insufficient supply of drivers. Customers and competitors perceived this decision either as profiting off the situation and/or supporting the Presidents travel ban because lowered price allowed Uber to capture higher sales. Uber justifiedly awayresponded by stating that they were non in support of the Presidents executiveorder nor were they trying to profit from the situation. Ubers spokespersonhas said that the decision to turn-off their surge prices was due to increaseddemand during the protest. The Uber CEO also spoke out against the executiveorder through Facebook to mitigate the storm of outraged consumers. However,this did not work, which eventually resulted to Uber CEOs garbtleation from his typeset on the Presidents Econo mic Advisory Council. Social media activistscreated DeleteUber that went viral, which was tweeted 222,000 sequences and caused200,000 Uber riders to offset their accounts by having screenshots ofthemselves deleting the app and posting it through twitter (Exhibit 5).On the other hand, Lyft responded by donating $1 billion to the Ameri keep CivilLiberties Union, which is a civil rights group that is fighting the executiveorder in the US courts. Thisnegative news reporting caused Lyft to increase its market share from 16.5% to20.9% in the ride-hailing industry and the spending on Lyft by consumers spikedby 30% (Exhibit 6).The DeleteUber caused 7% increase of users for Lyft,where more than half were previous Uber users before JFK incident(Exhibit 7).Furthermore, 81% of the users that joined Lyft deleted Uber permanently(Hinchlife, 2017). Following Lyfts announcement of donating $1 million to theAmerican Civil Liberalities, it increased riders by 30%, whereas Uber had a 10% subside in users at around the same time frame (Bhattarai, 2017).Additionally, this public relations nightmare encouraged and gave growth to newcompetitors in the New York urban center region, such as Juno. Juno has had a dramaticspike in growth at the end of January 2017, which could potentially make it afuture competitor (Exhibit 8). In addition, Ubers rank in all appdownloads went down that day, which is valued at a $40 million loss. Lyfthas surpassed Uber as the top downloaded app during the time of travel ban newsreport (Exhibit 9) (Williams, 2017). Sexual Harassment IncidentFollowing the decision for Uber to turn-off surge prices, a former engineer, Susan Fowler spoke out about her experience of knowledgeable harassment and neglect by the HR department at Uber through her blog (Exhibit 10, 11). Susans blog was shared on Twitter 22,000 times, which encouraged more Uber users to delete the app. Marian Baldauf, former Uber user, said When I read the womans blog it was just so deeply offe nsive and so wrong in so many ways that I just couldnt do it anymore, so I switched to Lyft. Ive taken two rides since and theyve been wonderful. CEO quicklyresponded that the company has hired US Attorney General Eric Holder toinvestigate the claims of sexism, sexual harassment, and Ubers culture. CEOalso made a statement through its website that Ubers upshot one priority iscreating a just workplace. A report has shown that women accounted for 15.1%of Uber engineers, product management, and scientist teams, which is lower thanGoogle, Twitter, and Facebook. The CEO asked for Amir Singhal, Senior VicePresident of Engineering, to resign due to not disclosing his sexual harassmentallegations at Google.The VP of Product and Growth Ed Baker also resigned dueto allegations of sexual harassment at Uber. The measure of these newrevelations gave consumers more added incentive to delete the app. According tothe blog post by Susan, when she started working with Uber, women accounted for25% o f the workforce. When she resigned the tote up went down to as low as 6%(Thomas, 2017). Fowlers blog boosted Lyfts market share to increase to 21.3%and it was consistent in all the four top markets in the US (Exhibit 12)(Jones, 2017). The DeleteUber campaign during this time again exploded andcaused more Uber users to delete their app. In the meantime, Lyft launchedtheir services to 50 more cities during this time (Moscaritolo, 2017). Video CEO v.s. Uber DriverThe CEO was caught on photographic camera shouting and being insensitive to an Uber driver Fawzi Kamal. Kamal, who has been with the company since 2011, confronted the CEO at the end of the ride in San Francisco for glum prices for Ubers luxury high end chauffeur service (Exhibit 11, 13). The CEO was caught on camera saying Some people dont like to take responsibility for their own s. The CEO was forced to issue an apology to staff members and said that its clear this video reflects me and the criticism weve received is a s tark reminder that I essential fundamentally change as a leader and grow up. The CEO explained and responded by claiming to attend a leadership seminar and its reported that he will hire an executive to work alongside himself.This newsreport adds to the bad relationship Uber has with its own drivers leading tolow driver loyalty towards Uber (Exhibit 14). umpteen drivers continue tobe with Uber for the simple fact that Uber subsidizes their pay in many areas.However, Ubers goal is to lower its prices to beat the competitors, whichleads to a reduction in drivers salary. An Uber driver from calciumhas said I think a lot of drivers feel that Uber always give eared out forthemselves first and fore close and relegated drivers to a second tier. 400,000drivers have before long left Uber to go to its competitors. Competitors havemarketed to drivers about their better compensation and track app. However,drivers have explained that they do get more business with Uber due to itsreach. Uber drivers compensation is around $15.97 per hour compared to the $13but it does not account for gasoline, insurance, and the cost of the vehicle(Kuo, 2016) (Exhibit 15). Market research was conducted and it showedthat most drivers will pick Lyft over Uber due to its tip app. The RideshareGuy blog conducted survey that showed that 75.8% of Lyft drivers have said thatthey were satisfied with their experience with Lyft, while 49.4% Uber driversare satisfied. Lyft drivers earn $1.82 more per hour than Uber drivers.Theissue that caused this was due to the lowering of prices of Uber products,while the average trip lengths are 10.2 minutes per trip for Uber drivers (Exhibit16 ). ANALYSISUber is a profit oriented business that, unfortunately, has made revenue times its main goal kind of than satisfaction of its customers. Uber has not realized that having a traditional approach to revenue gaining inevitably hurts a business nowadays alternatively than helps it. Uber is not taking into con sideration other equally important factors, such as merged friendly responsibility, that makes a business successful in a world that has become so small, that with just a click of a button, any negative review of a business revolves globally, defaming a business if it has profited un honestly and unfairly. As of now, Uber has been highly criticized for three incidents in a period of just two months.Taking advantage of taxicab and taxi drivers that were striking for theMuslim trigger off Ban is one of the most unethical financial decision that Uber likewisek, which led to a global uproar. 200,000 Uber apps were deleted within fivedays when deleteUber was created on societal media. Analyzing this, the veryfirst thing it is doing wrong, is over emphasising on revenue generation.Before the decision of not surging up the prices, Uber did not realize the confirmfire it would face from the millennials, its main target audience, who,around 61%, want to contribute for the betterment of the world. Hence, whenUber took advantage of the taxi drivers, who are predominantly from Muslimcountries, its target audience was furious, as Ubers view and its actions didnot align with the perspective of the millennials. As shown in Exhibit2, 2016 revenue increased by 14.58% fromfirst quarter to second quarter, and there was a massive rise of 53.55%in the third quarter. By taking the average, the last quarter increase would beabout (14.58 + 53.55)/2 = 34%, which is around $2278 million. Adding all therevenue, the sum net revenue for the year of 2016 would be approximately $6038million. The number of active users in 2016 was 15.8 million as shown in (Exhibit17),and hence the average revenue generation from one active userper year is 6038m/15.8m = $382.15. This can lead to the conclusion that becauseof the deletion of Uber App after(prenominal) this incident,there was a loss of 200000*382.15 = -$76.43 million. Even though they mighthave earned quite a lot of revenue by not surging up the prices for that onehour, they have, at the end, suffered a huge loss from their action.Because81% of the 10% Uber users deleted the app permanently, this has caused highcustomer attrition rate who will ask their friends and family to delete the appas well. This will but harm the blemish image and improve the chances ofUbers competitors, like Lyft, to capture the customers. Moreover, its pricingstrategy was extremely wrong during such a delicate situation. Ubersdecision of not surging up the prices was perceived as purely a decision offinancial gain by most people. Others alsothought of Uber supporting the conk Ban mainly because of this pricingstrategy. This will further increase the number of people perceiving Uber asonly revenue generators, further defaming the company. Because of the vastreach of social media, good and bad information is always streaming into socialnetworking sites.In case of Uber, this negative information has walk outed consumers perceptions and has deteriorated brand reputation builtduring Ubers years of operation, until and unless Uber changes its perceptionand aligns its values with the values of its target customers.There are, however, other reasons that led Uber to take this poordecision in the first place, and that is insufficiency of corporate socialresponsibility. Uber has been trying to expand to as many countries aspossible. Though extremely hard, it has been very successful in expanding itsbusiness, thereby operating in 81 countries worldwide. However, comprehend that itstarted as a business in 2009, it just took Uber less than ten years to expandthis much, which can lead to the conclusion that Uber might have over expand.Instead of creating brand equity and finding creative ways to satisfy itscustomers, employees and the community as a whole, Uber has focused mainly onexpansion rather than qualification strategic decisions for itself. Also, becausethere are excessive legal, advertisement and operational fees eve ry time acompany operates in a new country, most of Ubers revenue goes towards thesecosts, and hence it does not have any money for taking social initiatives thatmight hover with its target audience. Its escape of money for corporate socialresponsibility after these expansion costs is a huge reason for taking suchpoor decisions that counteracts the brand image it intends to make for itself.Its lack of taking any social initiatives firstly contradicts millennialsviews of helping the world be a better place, and it also makes it harder forpeople to believe that what they did was unintentional and there was no greedfor financial gain. Its image of being constantly perceived as a revenuegenerator does not help Uber in this crisis since this goes against Ubersvalue proposition.Susan J. Fowlers blog about sexism, gender disparity, and sexualharassment was another crisis that Uber had to face. The worst part, however,was that Uber had made no attempts to help her or else they were thre ateningto fire her for her complaints to HR. later on this incident, there was a third increase in searches on Google Trends (Exhibit 11),which resulted in more deleteUber tweets. With 25% women working in Uber whenshe joined, only 6% were left after one year when she decided to quit. Thisdoesnt just show the unprofessional environment for its employees, but alsothe unfair treatment of women in 2017, a time when companies are tryingstrenuously to eradicate the discriminatory practices. The uproar against theblog was hard for Uber, though not at all surprising. Even though Uber hasexpanded enormously, it has not taken proper measures to keep a professionalenvironment for its employees. In todays competitive environment, a companythis big should stomach a proper HR facility to its employees where theirconcerns can be heard and willing to take proper action be taken if any hasslearises. Instead, it seems like no proper guidelines about how to behave in aworkplace are disposed to it s employees. Even if employees are told about them, no severe action is taken against those who break the rules. Hence, it motivatespeople like the manager to continue their unethical and illegal behaviour asthe HR is doing nothing to show its employees the consequences of theiractions. For a workplace of only 6% women, no new woman would want to evenapply to such an organization, especially after reading this blog that is available for everyone to see worldwide. It wont just defame Uber in America,but all around the world for practicing such sexist acts against women. Eventhe existing small dower of women working there would also end up leaving,even for lower pay if they are given a comfortable environment to work in andmore opportunities. Having only 3% engineers who are women is also quitedisturbing as there is a huge gender disparity, leading to a disheartenment ofboth men and women to work there. As a result, they may lose the chance ofworking with some of the best talent, wh o may end up outlet to work for Uberscompetitors. Moreover, not giving a promotion to employees when they are fullyworthy of it, and then lying about it for managers face-to-face gain of lookinggood as he has more female engineers working for him, shows politicalinstability within the Uber environment, which can be demoralizing for all itsemployees, resulting in loss of motivation, reduced efficiency, andeffectiveness. This can also highly increase the chances of lawsuits filedagainst them, which will not be helpful for Ubers already weak situation. Uberis also highly likely to lose the lawsuits as many of its employees haverecords of what they did, just like Susan had. This will also lead to hugecosts, which Uber cannot afford, with what so much going on. Furthermore,managements failure to provide clear and concise goals will also lead to confusionamong employees and a loss of commitment, not just to the line but to Uber aswell. This event, hence, can also lead to the conclusion that Uber, as a team,is not working together towards improving the brand image and its brand equitydue to this, they end up making independent decisions that are not suitable forthe whole company.Although keeping customers and internal employees satisfied is a efflorescence for any business success, ensuring external employee happiness hasalso never been a priority for Uber. In fact, Uber failed to realize that happydrivers would mean efficient employees, better work cultures that translate tohappier customers. Mistreatment of its drivers and the video going viral (Exhibit11) are some of the factors that led to the deterioration of its brand overyears as the loss of drivers led to poky growth rate compared to itscompetitors Lyft (Exhibit 3). Hence, these negative reviews andmistreatment of drivers can be a threat for Uber by affecting future driversability to drive for Uber and instead drive for competitors, which can hurt thecompanys brand equity (no one wants to be involved with immoral company) asthe drivers are the main business for bringing sales and connecting with users.Due to this, Uber lost $1.27 billion in first half of 2016.Keeping employees satisfied is important but Uber losing 400,000 driversmean more cost of hiring new replacement drivers, which can be time consumingand will inevitably increase Ubers expenses.This loss was due to drivers being unsatisfied because compared to thecompetitors like Lyft uber drivers did not have a tip app and as a resultthey were required to work long extensive hours each week to make up for it dueto most Uber users not having cash on hand. For instance, in order for a drivernow to make $50,000, the breakeven head word for the drivers to drive to reach thispoint is 60.21 trips each week (exhibit 15). This can put a lot ofstress on the drivers and provides drivers with fewer opportunities to growwithin Uber, which results in frustration for drivers. As a result, Ubersweakness of not compensating the drivers to ke ep them satisfied is anotherreason for leaving Uber as they can get much higher pay through working withUbers competitors which means higher turnover rate. For Uber the opportunityto get back on a steady growth lies in their ability to further prevent losingtheir drivers because without drivers Uber would cease to exist in future.Ifconsumers and drivers were to continue to share their frustrating experiencewith Uber, these bad information streaming in social media networks can affectthe perception that people feel about the brands which can deteriorate itsbrand for long period of time (Exhibit 5). Through CSR, firms can buildtheir reputation, competitiveness drive innovation and thus leading tosustainable profits, which Uber failed to do so. By not building employee(internal & external) and customer loyalty lead to less attraction ofnew investors because Uber does not have a good visibility of theirsustainability and do not show transparency in their decisions that will createsustai nable development of society. In conclusion, Uber ask to communicate a better image to the customers. They need to modify their value proposition, and emphasize on making social change instead of just focalization on low cost and easy access (Exhibit 18). They need to understand that social media is a very important aspect in the lives of the millennials, and they should use it to their advantage by spreading a better image of themselves. Their actions are not going to be tolerated by their core customers if its value proposition does not resonate with them. Being professional in the workplace, having a strategic management that focuses on making strategic decisions that are going to help Uber generate money not only in the short run, but in the longer run as well, and focusing on satisfying their employees and customers is going to make Uber successful in this era. Uber hence needs to seriously rebrand itself if it wants to survive in this market.RECOMMENDATIONSFirstly, Uber need s to have a publicapology for their actions in the last few months before Uber rebrands on socialand live press conference. In each of the three incidents discussed in analysis,never once did Uber directly apologize to the public for its mistakes.Nowadays, the general public places an extremely high value upon clarity andtransparency, and hence coming clean and admitting that they have spentnumerously on less important aspects when they should have tried to launchsocial initiatives is one step closer to rebranding itself. Also, Uber needs toexplain how it is initiating changes to make up for mistakes so that it willnot happen again in the future. This should stop outrage and reduce harm doneto the company as a result of widespread of negative publi city.Secondly, Uber needs to replace thecurrent CEO, Travis Kalanick. Uber can make him a part of the board ofdirectors with most voting shares instead of keeping him as the face of Uber.This is because the CEO is directly or indirectly r esponsible in all threeincidents. The public will very likely hold the CEO responsible for all threeincidents or associate him with negative publicity since he is the face of thecompany. Thus, rebranding changes would not be as effective if Kalanick remainsthe CEO. Hence, replacing him is vital if Uber wants to make changes and wantthe public re-evaluate Uber based on the changes made. The new CEO should be awoman that has experience running a business, is a womens activist, hasexperience with CSR, and has helped with rebranding. Giving an importantposition to female would suggest gender equality which will offset the negativeeffects caused by Susans sexism blog. A CEO with these qualifications would beable make better decisions for Uber to get it through this difficult time.Thirdly, involving Uber drivers in thedecision making process by hosting a Company Town Hall meeting for all Uberdrivers in each city per quarter to discuss Uber agendas, driver concerns, andnew opportunities. T his can improve Ubers turnover because more Uber driverswill understand the business decisions of the company. This meeting will also administer concerns of drivers because over the years they have felt that theirconcerns are not being met and taken into consideration. They can do this bysending surveys and questionnaires via email related to any decision that mightdirectly affect the drivers. Also, emails can be sent after every meeting regardingthe conversation so that even those drivers who were not able to attend willhave a better idea of what is happening in Uber.Moreover, Uber should create a loyaltyprogram that encourages more drivers to stay with Uber, thereby reducingturnover. This loyalty program will judge the drivers under two criterionnumber of rides and drivers ratings. The driver will be considered morevaluable when the number of rides are high and they get consistent highratings. There will be three levels bronze, silver, and gold. If the driverreaches 2000 rides in one year with consistent high ratings, s/he will earn abronze ribbon, which provides incentive of a $50 gift card to their favoriteretail store or 3 free meals at a restaurant of their choosing. If the driverreaches 2800 rides in one year with high ratings, they will earn a silver medalwhere Uber provides them with a $100 gift card and 6 free meals at anyrestaurant of their choosing. If an Uber driver reaches 3500 rides in one yearand be in the top 50 rated drivers in their city, they will have earned a Goldmedal. This gold medal will give the Uber driver free lyceum membership (to showthat Uber cares for their drivers health), $100 gift card, and will give them90% of the rides hare money than the 80% for the Silver and Bronze. The Golddrivers will also be recognized in the Companys Town Hall meeting as arecognition of their hard work and loyalty to the company. Because this programis a goal oriented approach, it will give Uber drivers more motivation to stay,as they are recognize d in the decision making process and are given benefits.This will hence inevitably change the perception of the company.Also, encourage Uber drivers to have avideo camera in their cars because it will bring more guard duty for the driversand allow Uber to adjust their ratings due to false claims by customers becausethere will be proof that the driver was not at fault. Uber management shouldalso look over the data of the rating of drivers to make sure thatdiscrepancies are found to show that drivers ratings are important for thecompany. Uber should also start a tip stimulate because most of the customers donot carry cash with them as it is done through the Uber app. Therefore,creating a feature where the drivers can earn tips can provide them a way ofearning more money which will further motivate them to stay with Uber.Furthermore, it should change its HR team,and hire individuals who have proper knowledge and experience in maintaining a skilful and motivational environment for its employees. A good HR team that isapproachable, respectful, just, motivated, and innovative will slowly butinevitably win back the confidence of its employees, who can then be moremotivated and efficient, and work towards rebuilding the perception of Uber aswell. The new HR team should carefully learn diverse talented employees whocan fit in and be successful in the new work environment of Uber.Additionally, training should be providedto the new employees, with a separate conference about sexual harassment in theworkplace which talks about what sexual harassment is, what to do and whom togo to, what must be done and the consequences of harassment. Showing that inthe beginning will ensure that new employees know how important safety of itsemployees is to Uber. A guidebook should be provided to every new employee sothat everyone has a written copy about the rules of Ubers culture. Thereshould also be brochures on the boards, on which clear guidelines should beprovided for anyone who faces harassment. A safe and just environment willhence not just motivate men to apply, but also gain back the trust of women.Uber will be able to then increase the number of women employees in itscompany.On top of that, it should build a whistleblowing department where anyone can report legal or ethical concerns while being anonymous. Simultaneously, whistleblowing should not just be legal, but should be encouraged within Uber, so that employees are motivated to speak against unjust actions and Uber can maintain a company where it internalizes fair and just policies for everyone. Moreover, there should be evaluations of employees as well as managers every six months. Managers should evaluate their subordinates but the employees should also get a chance to evaluate the managers so that managers skills and effectiveness can be measured, and proper feedback as well as training be provided if they lack certain skills as a manager, which will help them grow within the business. When it comes to the employees, feedback should be provided, and follow-ups should be mandatory for employees to help them acquire greater skills and help them grow for more growth opportunities within the workplace.Moreover, the value proposition and thecolors of the brand logo need to be changed to mark major changes that areabout to occur. As mentioned in the analysis, Uber needs to modify valueproposition to emphasize social changes and show that Uber cares about societytoo. Ubers current value proposition is too mechanical and lacks emotionalcomponent to it, which leads to the perception of Uber being a revenuegenerator. Ubers logo should be changed to purple as it represents nobility,royalty, peace, pride and dignity all of which should represent Uber. Valueproposition that focuses on social initiatives should be written and postedclearly on their website for easy access to everyone. With the right colors andthe right messages, consumers willingness to give Uber a second chance willri se and Uber can be successful in re-branding itself. Lastly, what Uber must do is think up of acreative way to help better the society. Hence, in our opinion, Uber should set$200,000 apart and sponsor refugee families from different countries. Becauseit takes on average $30,000 to sponsor a family of four, targeting for fivefamilies this year is more than enough. Uber should then have a separate teamthat helps them settle in, and help them with the driving licenses so that theycan work for Uber to generate income. This will slowly minimize peoplesperception of Uber as a revenue generator and expander, and people will startthinking of them as a company that wants social change. Pictures of therefugees and their stories should be the first thing that people should seewhen they open their website. Because word of mouth was the main source ofadvertisement before, they can change that to making visual ads for YouTubeadvertisement that cannot be skipped, where stories of refugees and how Uberhelped them is emphasized. The campaign name should be catchy, for e.g. WeChange, They Change, Life Changes, which will force people to see how Uber isstriving to change. In the longer run, however, they can also start a womenempowerment initiative in third world countries which will further improvetheir image.These are some of the mandatory changesthat Uber must do to survive within this competitive market. However, it needsto realize that being innovative is just not enough nowadays as that does notset you apart from the competitors a company needs to take social initiatives,be ethical, and focus on CSR to have a competitive advantage. Hence, Uber needsto realize that while these are the answers to the current problems, it needsto internalize these solutions within its environment and take continuoussocial actions in the longer run, to help make a difference.BibliographyAbboud, Leila. (2017, attest 16). Ubers $69 Billion Dilemma.Retrieved from edge 17,2017 from https//www.bl oomberg.com/gadfly/articles/2017-03-16/uber-needs-to-get-real-about-that-69-billion-price-tagFowler, S. J. (2017, February 19). Reflecting on one very, verystrange year at Uber. Retrieved skirt 11, 2017, from https//www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uberGoogle. (n.d). Google Trends. Retrieved March 17,2017, from https//trends.google.ca/trends/explore?date=2017-02-16%202017-03-16&q=uber%20ceo,uber%20sexismGoogle. (n.d.). Retrieved March 17, 2017, from https//www.google.ca/q=companies that offer benefits cost&G. (n.d.). The Demographics of Ubers US Users. 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Retrieved March 17,2017, from https//www.youtube.com/watch?v=ZHKfvnnXVDIExhibit 1Exhibit 2Exhibit 3Exhibit 4Exhibit 5Exhibit 6Exhibit 7Exhibit 8Exhibit 9Exhibit 10Exhibit 11Google Trend Sexual Harrasment & Uber CEO filthExhibit 12Exhibit 13 Uber CEO Scandal Image and ConversationExhibit 14Exhibit 15Exhibit 16Exhibit 17Exhibit 18Exhibit B SWOT Analysis