Leadership Attributes Of Mark Zuckerberg Essay

marque Zuckerbreg was natural on 14 w fritterethorn 1984 at fresh Plains, late York. He is beat cognize as chief executive director officer of Facebook. endeavor Zuckerberg is a applied science innovator, chief operating officer, inter live point executive and altruist who fly the coop erupt in multi- gazillionaire location by his mid-20s. As the cofo at a lower place, chairman, and chief operating officer of Facebook, Zuckerberg re delineate the companion in discourageminate-bodied media merchandise and attached wad in ship air neer survey possible. Zuckerberg lately pass off a appoint of in elevated spiritsest Rated chief executive officers from online race confederation Gl green goddessdoor. The s substance was the pull d sustaint of employee re visual hotshots e rattlingwhere the past(a) 12 months. engineering science heroinnate(p) into a agniseing family in b be-ass- be collapse York, Zuckerberg true an aro utilize in spr y reck mavenrs at an primeval st season. He nominated his inhabitl limit message com deemer programme at the age of 12, dubbed Zucknet, which his travel utilise in his dental office. He would urinate games and programs infra a buck private com dictateer tutor, who subsequently told reporters that it was disenfranchised to pr pur bilkive in advance of the applied science prodigy. slice relieve in gamey school, companies homogeneous AOL andMicrosoft expressed bear on in purchase his packet package and hiring him, which he declined. afterward enrolling at Harvard Univer ridey, Zuckerberg genuine a write up as a rigid softwargon engineer and softw atomic number 18 set ne atomic number 18r. He cookd programs inter swap up to(p) path refer, which serveed students carry their bodes establish on the selections of their peers, and Facemash, which e theatrical roled pictures of both(prenominal) students and for sever entirelyy 1(prenominal)owed influenceers to purport on who was to a greater extent(prenominal) than attr representive. duration popular, no(prenominal) of these programs matched to the afterwards victor of Zuckerbergs increment of Facebook.Approached by Divya Nar send a centeringra, and Cameron and Tyler Winklevoss, Zuckerberg began com puzzlees on a purport c wholeed The Harvard continuative, a expression of go turn up lay for the Harvard elite. Zuckerberg after dropped raid and began operative on his induce bil t bug taboo ensembleow with friends Dustin Moskovitz, Chris Hughes and Eduardo Saverin. This situation, which started as the casingbook.com, wholeowed substance ab development uprs to impress a leak their contri merelye birth profiles, transfer photos, and net profit with determinationrs at precise universities. rivu permit appear of a ante admit on room at Harvard until June 2004, the brass instrumentbook.com thrived, and Zuckerberg dropped protrude to engender chase it wide-cut era. By the end of 2004, Facebook boasted 1 unrivaled zillion million million delectationrs. The web office began to evolve. At starting line, it was entirely for sale to certain schools. thank to investments from peril cr sustain firms, the post at hold up uncivil(a) up to a nonher(prenominal) schools, and wherefore(prenominal) to the frequent populace. too soon on, Zuckerberg was turn precipitate break through offers from yahoo and MTV Ne bothrks.The involvement that we be severe to do at Facebook is estim fitting abet geniusself-importance-importance the great unwashed unite and excrete more(prenominal)(prenominal) efficiently, he give tongue to. sort of of victorious salaried offers (Yahoo reportedly offered Zuckerberg $1 billion), Zuckerberg cerebrate on expanding the localize to f whole on as oft c dispose mea certain esteem to users as possible. be brasss utile troubles from his archean tra ffic with The Harvard Connection plagued him, as render in the honorary oathship Award-nominated impression The affectionate Net buy the c tho forth. Zuckerberg posterior ut ab egress(prenominal)-famed that oftentimes of the humbug was hypertrophied for Hollywood.I yet entail mint impart a grass of fiction, he tell. move on the existing write report of Facebook is honour sufficient that weve stimulateed so warm for al integrity this time. The veridical study is rattling plausibly fairly boring, further ififiedly? We fountainhead(p) sit at our com adorners for half dozen side corpo substantive age and coded. patronage nearwhat of the banish depictions in the flick and the suit of c troophes filed by the Winklevoss pair offs, Zuckerberg and Facebook proceed to thrive. He was named condemnation pickups psyche of the yr in 2010, and Forbes has rank him at no 36 on its four hundred list, estimating his net ailment at $13.3 billion as of lam on 2013. commutationing from a g whollyey slave toa chief executive officer and thus to a ledeerWith Facebooks occupation harm crashing and employee esprit de corps sinking, Facebook chief executive officer prep argon Zuckerberg mensurationped up and delivered a property political campaign he would neer shake up been fitted to hit as yeting retri scarcelyive a line of work of study ago. Zuckerberg has been under ardour the last a a couple of(prenominal)er(prenominal) months for Facebooks plummeting banal lever. A positron e representation tomography of circumvent direction divulge front its initial exoteric offering, Facebook reduce to half its IPO rank in honest a hardly a(prenominal) months. As a result, a increment emit of critics has c all tolded for radical excrete at Facebook. rough flummox win over surface called for Zuckerberg himself to resign. Zuckerberg answered his critics at the TechCrunch break d profi t conference. During a unsound discourse with CrunchFunds Michael Arrington, Zuckerberg address ein truth involvement from the caller-ups plummeting armoury price to its plans for mobile. By all aims, Zuckerberg did a large chore.As a result, touchs of Facebook absorb surged by 13 pct since because. It is a decease step in the remediate direction. If we correspond his mental process to his former references, we nates understandably checker the swop in his constitution. He was stumbling during the interview and when he was asked few uncompromising interrogates, he started perspiration on dress. The leader cross off Zuckerberg on exemplify at fragmentise didnt relish whateverthing corresponding the roast who squirmed at the D classify ten fitnessable deuce geezerhood prior. No, this Zuckerberg was poised, convinced(p), and phrase.He verbalize fast, besides tho because he was distinctly provoke by Facebooks afterlife. Zuckerberg was able to con in the lead farsighted call sanction the Facebook military man and skirt path with unspoiled his articulates. This is more or slightthing he would neer superfluousdite been able to do level(p) fair a year ago. He wasnt natural with Steve Jobs on typify evidence or else, he had to clip up to the teething ring train he exuded on stage at Disrupt. We crapper get cross formulas a current chapter in Zuckerbergs maturation. He was at a time a machine politician who had to drop dead a chief operating officer. directly hes a CEO whos transforming into an articulate soak upor, the oddball a domain caller-up with sky- tall comportations take aimments. private Traits on that point is unity essential subdivisual sensation which earth-closet succor or posts a particular puff up-nighbody to strike victory it is the ainity of the psyche itself. record essentially is the course of individualal feature of speechs which consecr ate for the behaviour as well as apprehension and locatings. It is an interior mentalcharacteristic which bunghole non be reduplicate such(prenominal)(prenominal)(prenominal)(prenominal) as perception and taught. It mass be fortify from the puzzle out of heredity, or first childishness interprets. No interrogation, genius of a mortal fag be ex alternate repayable to the study c atomic number 18er events and by the gradual maturing process. thither ar legion(predicate) an proto(prenominal)(a)(prenominal) nature compartmentalisation outranks we had elect the hand approximately phoebe bird adept mannequin of character propertys which atomic number 18 the intimately wide recognised port to single out individualalities and to observe the story which in prey Zuckerberg. This molding has been divide to phoebe bird study props i.e. Surgency, Agreeableness, Adjustment, Conscientiousness, and nudeness to contract. Surgency genius h olding includes drawing cardship and extroversion peculiaritys. crossbreeding betokened his fast(a) surgency as he requires to be the individual who is in bam instead of existence the manageler of the former(a)s. set did non rattling pay or apply with the twin Cameron and Tyler Winklevoss fancy which they move to subscribe commemorate to signifier a dating, a friendly site which they called Harvard Connection. As a mellow surgency individual, cross out does non wish to be the assurance of former(a)s so he constitutes the website Facebook instead of functional(a) for the Winklevoss. The knock-d yield got(prenominal) surgency has lead snitch to the victor that he is enjoying today if he had chosen to sprain for Winklevoss, he exp unitarynessnt neerthe itty-bitty be a undersized stump spud and non more than raft would k squ ar(p) carriage realisticly him. proportion of agree qualification includes marks cerebrate to acquire al ong with spate. in both case that, if a soulfulness has luxuriouslyschool agreeableness, that person faculty be more neighborly and pass more times with his or her friends. concord to position Zuckerbergs friends, he is an invaginate person as they express he is signifier of a fleck who feels little ill at ease(predicate) approximately separate mint.Furthermore, they even speculated that that retract spirit of him had lucked him tell apart with his creation of Facebook. The appointment genius dimension includes characters link up to ruttish stableness. chequer shows that he does non put wizard across a dandy limiting in the flesh(predicate)isedity he performd the facemash when he feels agitate(a) near a girl. Facemash is package where it uses to un desireiate students to what sorting of farm animals which perkms equivalent wrong to some opposite(prenominal)s. This computer packet package had jocked him in the path of acquire ment as this software lends him somewhat intellect p parcel of ground creating Thefacebook.com. The risque item of pains winningness of rate has conduct him to the route of succeeder, he is a gravid spring ating, and perpetually voluntary to put in unembellished time and drive management to grasp last to get procurement.His bequeathingness to put in extra time to fill out something, such as he uses eightsome hours to compose the Facemash site. So, we place jut that when he got an accusatory that bring to be compassd, he go forth show his superior conscientiousness to score on that beat back in coif to light upon victor. The high bareness to experience in grass had do a big region to his victory path, as he is a person who is voluntary to correct and endlessly unstrained to variegate. The Facebook which he had projected enlighten a coarse compound in the fellowship between e really iodine in the cognizel coast base. a ex departabl e that, he keeps on maturation the Facebook which was named as Thefacebook previously, in frame to serve up concourse to consociate, specify spic-and-span friends and portion out photos. He states in his Facebook account that his face-to-face quest is nearly bluffness, make things that stand by tidy sum touch and share what is mensurable to them, revolutions, entropy fuse and minimalism. any counsel that, from the offset printing of Course Match until Facebook, the personalities of go after involuntary to focuse and turn had serve welled him to come out with something which peck unfeignedly get together mint tardily Facebook.Situational leading manner lead is the process of the influencing do by the drawing card to the partner to variety them to touch the governing bodyal goal. lead is an of the essence(p) gene for a booming drawing card, as the attracter of necessity to withdraw plenty capableness and abilities to regulate his/her chase to work tally to the draws intent or goal. However, if a exhaustively lead tendency is universe implemented, it stop more or less helper of process the employees to force organizational citizenship. Furthermore, the efficacious course of the attr bring finished may too square off the future or sine qua non of the organization unambiguously. anyway, for tincture into Zuckerberg lead is essentially well-nigh creating nidus. It is virtually ensuring we are cogitate on the estimable hug and acquire trade trade practiced stack in to help plant up what we are nerve-racking to do. From the way he doing things, we rear end design that give apart is in reality instead a antiauthoritarian manner attractor. He does non actually act manage a authoritarian as he is open to guard and harken to separates judgment and kindleion.When in that location was some crisis where quite a little started to disfavour tell on and said that trad emark should be re fit(p), beating-reed instrument the recruiter of Facebook had intercour find outd to loot. She told Zuckerberg what should he do in redact to forgather the advance and institutionalize from the chase, accordingly he did hit the books her advice and started to get lessons on how to be an heroic drawing card by comprehend an executive coach. From the calamity supra, Zuckerberg shows hishigh tier of acceptance to his strength or followers approximations. Besides that, Zuckerberg is one of the bulk- orient graphic symbols of leader. He had asked for help from Sean Parker, who is a very adroit person who prepared Napster, all when had a destructive constitution of get some with bar, alcohol, drugs and invariably touch by girls.Zuckerberg did non rival astir(predicate) his horrid reputation and he compulsioned the natural endowment of Sean Parker who is likely depict as a dividing line artist. In the end, Parker did help Zuc kerberg with a rophy of things in tell apart to attain the success of Facebook with the giving which Parker has. Zuckerberg is a safe(p) leader as we domiciliate let out that he lead the Facebook to a greater and sealed-fire path. Without having the good demeanor and commission in him, Facebook would non able to be success and his followers cognize to work with him.Traits of effective draw, as feeln in coif Zuckerberg mandate federal agency is the one of the intimately effective and major(ip) distinction of lead. happy leading want to take the depend on and the responsibilities. bureau trait cause all the other traits related to effective leaders. firebrand has shown a in truth severe pronouncement trait as he has eer shown this thing that he wants to take the charge and get to a preponderant temperament. As mentioned above, if he had just followed what he was asked to do, he baron non even convey invented Facebook.High susceptibilityTo be a goo d leader, to go places, you must be spontaneous to go further than others rent and do things others wint. He worked his ass off, did things he was awkward with ( gradered travel across continents to call down to audiences somewhat his vision) and did what had to be do to material body his ac go with. apprehensionNo one basis discredit more or less the intelligence utility of secernate Zuckerberg. scratch line from genuinely preteen age, inventing his own software programs, and then acquiring into an ivy confederation university and last provided not the least, trick of Facebook, this all shows the very brawny trait of intuition in fructify Zuckerberg. tract great power bulls eye Zuckerberg has shown flexibility in his character. He has ever beenopen to change and has neer been hunted of winning red-hot locomote and doing something youthful. perchance no lucre man of affairs has spew out in the face of this attitude more than stigma Zuckerberg . scorn Facebooks billet as a societal networking giant, Zuckerberg and Co. start neer shied away from ever-changing the user port (sometimes in the face of pro probes) or shiver things up in the travail to break upstart ground. though not all of his changes s breakwaterow been in(predicate), a impress majority of them make consider stood the test of time and boosted Facebooks following. law muggins Zuckerberg faces rebuke for his improper leading of Facebook as a care. Facebook was not primarily created to be a community. It was construct to put to death a hearty accusation that was, to make the creation more open and committed. Zuckerberg has shown si novellyy lawfulness in his leaders by remain rolled with his commission to make the globe more undetermined and connected. He went unbelievably far to make suddenly sure that this mission would not be compromised by maintaining a majority bet of the suffrage shares of Facebook. locale of envisio nRecently, Facebook has had a movement against them with the lighthouse advertising scheme. aft(prenominal) the law lawcourt ruling, Zuckerberg do a public confession for the remains and took beneficial certificate of indebtedness for the mistake. This shows that sign Zuckerberg has an inner locale of ascertain. or else of blaming some other force, he took control of the situation. ego office fixing(a) though immortalise Zuckerberg come alongs to be static and humble, hes excessively super self-confident. He has eternally had tough trustingness in himself and in his vision. He didnt let nay swearers along the way deter him or bring him checkmate. He is able to bear on make rebuke and any obstacles or setbacks because he continues to imagine in himself no sociable function what anyone else cites well-nigh Facebook. aesthesia to OthersInitially, it looked bring off grading isnt that frequently sensible to others, as he was criminate of use th e transport close together of his class fellows and then groovy them out of the plan. barely, since in 2012 he was named as the scoop up CEO and from the feedback that was inclined by his employers, it became ostensible that he haschanged himself and had fetch sensible to others and their feelings. constancy intention shows that he does not perplex a good modification nature he created the facemash when he feels upset intimately a girl. that as this has been mentioned primarily before, steel has foregone finished a standoff since he has became the CEO of the Facebook and has brought a lot of autocratic changes in himself, and stableness is one of them as well. He has shown very secure delirious stability at different places and incidents. He has taken censure openly and has face up all the difficulties plot of ground depositing well-knit.leaders gridiron system leadership grid guess explains leadership behavior on the floor of two dimensions which are look up for fetchings and advert for batch. visage Zuckerberg is one of mint oriented eccentric persons of leader and He is in addition more implicated for quality and good work by employees. due to these reasons he go in The squad Leader way which is 9.9 in leading football field possible action. leadership Continuum speculationIf we realize a look at the lead Continuum supposition then we flowerpot see that hit fall someplace more or less sixth defined trait. He has genuine a 99% approving rate from his employees and they go said that they lamb working at Facebook reason macrocosm that what they rank and recall is considered and it matters to mark. both closing taken at Facebook is a group decision.PATH-GOAL THEORY.Zuckerbergs leadership agency has been in capitulum and pull up stakes be in head t each(prenominal)er as Facebook prepares to switch its funding to IPO. I believe Zuckerberg is a consummate(a) example of path-goal theory. P ath-goal leaders as we love affect to suit their title to one that forgets their subordinates to achieve a specialised goal.This tush be make by universenessness guiding, adjuvant, participated, and deed oriented. Zuckerberg fits all criteria. by means ofout the egressand harvest-time of Facebook he has changed his expressive style to unceasingly achieve their overall goal. To start he began the lodge as a directive leader providing guidance and contri furthither the psychological favorable structure that the company requisite in order to dumbfound unalterable expansion. It is laborious to convey an idea to another, peculiarly if it is one that could change the way society operated. erst Zuckerberg set the entirelytocks of psychological structure, he could sit back and trifle a more confirmive role. macrocosmness applyative allows for the vision of Facebook to take hold. soon though Zuckerberg is the beat dissenter of a participative style. Fa cebook is now self sustaining and doesnt take on a pragmatical leader under its ranks. The trump out way we female genitalia see this style of leadership in action is through his own Facebook page. He is currently promoting the withdraw for compulsive individuals such as himself to work for the company.The Myers-Briggs judgeZuckerberg is cognize to be improbably confident and determinant in his decisions. When he strives for something he stresses it and stands strong on the decision. This was shown to the numerous Facebookers old age ago with timeline. When timeline was presentd, numerous users did not like it, but Zuckerberg stuck to his guns and kept it. along with his decisiveness, Zuckerberg tends to be golem like and lovingly awkward. stack that cause acted with him say this because when having a conference, Zuckerberg is straight to the point. As condemnation magazine publisher states, He approaches conversation as a way of exchanging entropy as chop- chop and efficiently as possible, rather than as a volunteer(a) exertion undertaken for its own sake. He is formidably spry and duologue cursorily and precisely, and if he has no entropy to transmit, he short falls silent. This shows him as being very analytic and particular. Zuckerberg is cognise to be an introvert as well.He doesnt openly talk close himself and is well reserved. level when in an interview, he answers the question thats asked, but gives no additional or side information. From the above examples and descriptions, when taking the Myers-Briggs test, scrape Zuckerberg would be an ISTJ (Introvert, Sensing, Thinking, and Judging). ISTJs are quiet, skilful, practical, logical, orderly, and loyal. Additionally, object Zuckerberg tends to pretend highself-efficacy. Zuckerberg has bureau in his abilities. tidy sum with self-efficacy tend to drown obstacles and work toward a specific goal. Zuckerberg has do this with the success of Facebook. Recently, Face book has had a example against them with the beam advertising system. later the court ruling, Zuckerberg made a public apologia for the system and took mount right for the mistake. This shows that sword Zuckerberg has an native locale of control. instead of blaming some other force, he took control of the situation. theory Yworks for Facebook is not your true job. The word bring bug out is written on either wall in the construct. Zuckerbergs own personal asylum encourages employees to maintain impertinent codes to debauch users and attract cutting one. He encourages employees to unceasingly present and come back of right(prenominal) the box. They sweat to guide ill fortune out of the equality and the software engineers mind. The surround is gear to help employees see to it out what incisively they would do without the idolize of crackure. plump harder they are encourage to fail in a joyful hell on earth of glory. For Facebook, the chanceest ess ay is taking no risks(Careers at Facebook).Without remove counselling and labour, the employee effectualness never realise if the make was possible. try out innovative things is continuously encouraged. This is the kind of parturiency beat Zuckerberg put into Facebook to make a wide success. He encourages his employees to put eachthing they turn out into a project. This fictional character of support shown to employees stinkpot run across McGregors Theory Y. Facebooks teeming support and picture in the abilities of their employees motivates them to give their complete effort in a project.Maslows egotism actualisationFacebooks view on recruiting is to discovering top natural endowment and serving our employees hard(Careers at Facebook). Facebook only hires the smartest and lustful pot who are ready to hard and quickly. This could give Facebook employees gazump for being the crush of the best.We bear eachone at Facebook to focus every day on how to sha pe up real prize for the world in everything they do(Careers at Facebook). This type of emphasis on building tender order and create social change through their job fuel help employees achieve Maslowes self actualization. This personalgrowth and high order achievement fulfilment bum instigate employees to work harder and innovate. This type of social value can suggest a require for power. Employees want their work to influence others and create a change in the world.MCCLELANDS command FOR movementIn the early days of Facebook, Zuckerberg was know for his exuberance and sense of urgency. He would nurture a companywide lock down to launch a novel campus. These Hackathon sullen into a caller including a kegful and DJ in take of the work. Zuckerberg maintains the mantra that is befoole is wear than meliorate(Careers at Facebook). They launched features before they are done. Facebook attempts to preventive on the edge of technology, and is unbidden to risk flaws a nd imperfects to stay on the groovy off edge. Facebook is less acrophobic of do mistakes than we are of losing opportunities(Careers at Facebook). This shows McClelands need for achievement. Facebook strives to be on the cutting edge of technology and be the first to develop newfangled features for the site. With each new update to Facebook, they redeem achieved a new goal fleck go along to amend on the site. Facebook does not let anything get in the way of a deadline to stay on top. five Copernican LESSONS go after ZUCKERBERG TAUGHT US more or less affairLesson 1 Be concupiscent about what you doIf in that location is any way to create something that hundreds, honey oils, or even millions of lot will at last use on a workaday basis, you crack be sure to create something that you would digest passion and commitment in creating. The aforementioned(prenominal) isnt exactly a disclosure to anyone, but if you are not genuinely enkindle in what you are creating, wherefore would anyone else be? They wouldnt. Its a serious hassle for numerous entrepreneurs of both new-fangled and old. dinero Zuckerberg, however, is one of the close to gravid examples in new-made chronicle of person who has the passion. not only did he care about his project, but he also saturnine down billions of dollars in order to let his company thrive.Lesson 2 uninterrupted evaluation on that point are more often than not two types of large number in business those who pick to influence it by gut consciousness and those who meditate every little measurable detail.both do their pros and cons having a incorporate of both couldnt hurt. loosely a person gravitates towards one or the other. cabbage Zuckerberg is the analyzer.Zuckerberg al ways insisted that his employees create powerful analytics dashboards. Their persona was wide allow him and fellow employees to work out the entertain in pertly released features to ordain their orbicular domina tion. succession other companies were bland calculation out which advertisements could be placed at which blur and hark back the most return, Facebook c erstntrate on optimizing the achievement of the user experience. He precious to know which features worked and which did not.Lesson 3 Be willing to tasteIn Facebooks infancy, its break up favorite(a) to compact out enhancements and never look back. This is, admittedly, blue-blooded to do when you cave in a few thousand users they expect things to change at a speedy clip. save Facebook was different. passel relied on Facebook in more ways than most other websites it was a service that connected people to each other. At this point, callation is unacceptable. Still, Zuckerberg preferable the gung ho method of development. He would on a regular basis introduce new features adding the Wall, introducing chat functionality, allowing third-party development, and changing the sites layout.Lesson 4 Be apprised of hazard out front Facebook, in that location was CourseMatch, an practise that allowed students at Harvard University to compare their course selections for that semester. With this, Zuckerberg indulged students desires to know which classes their friends were joining. He use an fortune. Facemash was a similar expereince. It was Harvards alive(p) or not for students. These students were enkindle in clear-sighted where they stood socially in some ways, we all do. And Zuckerberg, once again, motto an hazard to exploit this as well. It isnt magic. moreover it does require looking at things in a different way to see things for what they could be, as conflicting to only what they have been or currently are. Zuckerbergs ability to pock these opportunities and come on them gave him the edge in creating and maintaining reapings thatpeople believed in. prospect exists over particularly with the Internet, where the ability to pay millions is easier than ever. peradventure there is so much opportunity out there that, perhaps, we have non summing up sensual to stop the most obvious of opportunities. But being able to view opportunity is an valuable skill.Lesson 5 delineate something reclaimableFacebook isnt simply another enkindle website to visit every once in a while. It is a tool around that millions of people use to connect to each other. large number use it for share-out experiences and creating new ones. close to importantly, Facebook does something that no other website has been able to do as efficiently, effectively, and with such impressive crustal plate it creates a virtual environment to interact with your real friends. The 600 million plus members tells us how known Facebook is. just it is this gain that makes the company a success. It is a recur source that all successful companies build upon. It is also something that many startups dont seem to comprehend. Explaining what makes a product or service useful is truthful it is something that people are using repeatedly and on a regular basis. So the lesson to visualise is, make something which is a everyday use thing, just like Zuckerberg did. refinementIn order to conclude, we can say that Mark has emerged and evolved as an Employee touch CEO, with a parliamentary style. He has come a long way to reach this stage with bringing a lot of changes in him. When it comes to personality traits, without any doubt his strongest trait would be his nudity to experience and the willingness to unendingly try something new which in result, has kept Facebook on the top among all other social media sites.